Platform PR, the communications specialists for the global video delivery and media monetisation space, is partnering with Actual, a Silicon Valley tech PR agency, to provide its technology and content clients with integrated communications services across APAC, EMEA and the US. The two agencies will partner on client engagements, with Platform acting as the global lead agency and Actual anchoring the US market.

Actual is a San Francisco integrated communications agency that works with clients to create and execute programmes that shorten the sales cycle through storytelling across media channels. The firm helps clients articulate the business value that their products and services deliver to customer organisations. Actual has decades of expertise in enterprise technology across cloud, big data, SaaS, networking, digital video, and telecommunications.

Platform CEO, Gay Bell commented: “We work at the heart of the highly dynamic TV and media market, where the dramatic growth of video across today’s networks is impacting every sector and industry. Our clients want to participate in the conversation in Silicon Valley surrounding technology and online video innovation and monetisation. Michael and his team at Actual give us an ability to tap into local expertise and thinking to deliver strategic programs that drive results across geographies.”

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