Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced xG Schedule, a next-generation, cloud-based scheduling and planning system for linear, on-demand and digital platforms at the CABSAT 2016 tradeshow and exhibition in Dubai (booth ZA1 20). The latest innovation from the Imagine Communications revenue enablement portfolio provides broadcasters with a unified solution for leveraging content assets — from planning through delivery — across all distribution platforms and available usage windows, maximizing investment and streamlining operational workflow.
Today’s video advertising landscape is growing increasingly complex and can no longer be effectively addressed by a loosely stitched together assembly of singularly focused tools. Broadcasters require business process solutions that possess the power and versatility to unify ad management across all linear and nonlinear platforms, including on-demand, mobile and streaming. Imagine Communications has purpose built xG Schedule to help satisfy these requirements and to meet the needs of broadcasters and other media companies now doing business in a multiplatform world.
“It’s never been more important for broadcasters and other media companies to focus their attention on improving the efficiency and effectiveness of the monetization capabilities of their businesses,” says Brick Eksten, Chief Product Officer, Imagine Communications. “The cloud-enabled xG Schedule provides broadcasters with a unique approach to viewing and optimizing inventory by simultaneously unifying and simplifying scheduling and program planning operations across the entire business. With xG Schedule, a singular view of linear-only schedules is a thing of the past.”