MP & Silva, Simplestream boost sports media maximisation
March 10, 2016
By Colin Mann
Live streaming and live-to-VoD solutions provider Simplestream is partnering with sports media rights specialist MP & Silva. The partnership will see Simplestream provide services and solutions that support MP & Silva’s Technology Services Ecosystem, enabling its sports federations, clubs and media clients to maximise audiences through multiscreen and OTT video services.
Simplestream will support MP & Silva’s Technology Services Ecosystem through the development of the full range of multiplatform video distribution including live streaming, real-time highlights clipping, catch-up, social syndication and subscription management services whenever needed. Simplestream will provide a number of customisable options for MP & Silva, including the ability to integrate a branded video player into publisher’s websites, as well as white-labelling the Simplestream Media Manager to broadcasters to extend reach and rights-optimisation through multiscreen OTT services.
“Having Simplestream as a preferred partner within our Ecosystem allows us to extend the services and solutions available to our federation and media client’s to maximise sports content to global fan bases,” explained Damon Garwood, Managing Director, Digital & Technology Services, MP & Silva. “This includes a growing number of consumers who are always connected and wish to consume on every screen available.”
“The range and flexibility of Simplestream’s services complements all of our customers’ needs in a scalable and sustainable way. Tailored to each client’s requirements from managing content through to facilitating subscription and ad funded models where necessary. With this and all of our partnerships we’re excited to extend our ability to deliver any content to any screen and anyone anywhere in the world to the highest quality.”
“Sport is first and foremost a social experience, so it is incredibly important for organisations to be able to connect directly with fans wherever they are,” stressed Adam Smith, Founder and CEO of Simplestream. “MP & Silva work with some of the world’s biggest names in sport and we are proud to be partnering with them to support their Technology Services across multiple sports and territories. By extending distribution to digital platforms, rights holders can extend fan-engagement and bring premium content to new markets.”
Simplestream currently works with over 100 broadcast channels, specialising in live streaming and fast-to-market event-based digital services.