Advanced Television

65% broadband users engage with second-screen

March 11, 2016

Digital media research from Parks Associates finds 65 per cent of US broadband households engage in at least one second-second screen activity on at least a monthly basis. The research finds the most common activity is to search for information about the programme being watched.

“Most consumers favour a passive second-screen experience that

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Categories: APPS, Articles, Companion devices, Consumer Behaviour, Equipment, Mobile, Portable Media, Research