Analyst: Quad-play no longer guarantees success


According to research and consultancy firm Ampere Analysis, the market for triple-play bundling is reaching saturation point. In mature markets such as North America and Europe the average communications subscription has almost two products to every customer, and some providers have upsold three. Bundling TV, fixed phone and broadband has been a key way for providers to increase market share -and profits. In its report

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