Advanced Television

Roku sub-$400 4K TVs

March 11, 2016

By Colin Mann

Streaming platform specialist Roku has confirmed that the first 4K UHD Insignia Roku TV models are now available for purchase exclusively from and will be available in Best Buy stores nationwide early in April.

The 4K UHD Insignia Roku TVs feature the award-winning Roku operating system (Roku OS) that provides a simple smart TV experience with a personalised home screen and access to more than 3,000 streaming channels in the US, including 10+ streaming channels that offer 4K UHD content.

“Best Buy is the destination for all the latest in TV technology,” said Luke Motschenbacher, Best Buy’s vice president for televisions. “With the new 4K UHD Insignia Roku TVs, the 4K viewing experience is now available to more of our customers than ever.”

The new 4K UHD Insignia Roku TVs have a sleek bezel design and include features unique to the Roku platform that are specifically designed to enhance the 4K UHD viewing experience, including Roku’s 4K Spotlight Channel and a 4K UHD category within the Roku Channel Store. The 4K UHD Insignia Roku TV models are available in 43”, 50” and 55” screen sizes and are equipped with a powerful quad-core processor and fast 802.11ac dual-band Wi-Fi to ensure a smooth 4K UHD streaming experience. The 4K UHD Insignia Roku TV models comply with the Consumer Technology Association (CTA) certification requirements to bear CTA’s 4K Ultra HD Connected logo.

“These new TVs combine excellent picture quality and resolution with an easy to use smart TV experience that is truly unique to Roku TV – all at an affordable price,” said Chas Smith, SVP and general manager Roku TV & Players. “Customer response to the HD Insignia Roku TV models has been tremendous and we expect that same enthusiasm for these new TVs as consumers look for a great 4K UHD smart TV.”

The 4K UHD Insignia Roku TV models combine 4K resolution with features designed to help consumers quickly find and watch movies, TV shows and videos. The 4K Spotlight Channel provides instant access to a curated selection of 4K entertainment from a variety of streaming services in one place, helping consumers discover 4K content in a few clicks of the remote. In addition, a 4K UHD category that currently includes more than 10 streaming video services such as Netflix, PLEX, YouTube, UltraFlix and more is available within the Roku Channel Store to make it simple for consumers to add streaming services with 4K entertainment. Consumers will have access to additional services offering 4K movies, TV shows and videos as they become available on the Roku platform in the future.

The new 4K UHD Insignia Roku TVs are available in the following screen sizes and prices in the US:

  • 43″ LED 4K Ultra HD Insignia Roku TV (NS-43DR710NA17): $399.99.
  • 50″ LED 4K Ultra HD Insignia Roku TV (NS-50DR710NA17): $499.99.
  • 55″ LED 4K Ultra HD Insignia Roku TV (NS-55DR710NA17): $649.99.

The 4K UHD Insignia Roku TVs are also available in 43” and 50” sizes at Best Buy stores in Canada and on

Categories: Articles, Equipment, UHD, Ultra-HD/4K