ATP World Tour increases broadcast offering
March 23, 2016
ATP Media, the broadcast arm of the ATP World Tour, has announced that it will be covering an additional 25 courts live to include the production of a further 200 ATP World Tour matches across the ATP World Tour Masters 1000 events this year.
With the broadcast of the ATP World Tour currently spanning across 190 territories and reaching 973 million fans, the increase in ATP Media’s current production model is designed to accommodate for the ever evolving popularity of the ATP World Tour and premiered at this year’s BNP Paribas Open in Indian Wells, where all 95 ATP singles matches and 21 doubles matches were produced live across eight courts.
Stuart Watts, ATP Media Chief Operating Officer said: “As the global appetite for the ATP World Tour continues to grow, we feel that it is our responsibility to evolve the viewing experience and ensure that the tour remains as accessible as possible. We pride ourselves on providing the benchmark for global sports broadcast coverage and reinvesting back into tennis, both from a production and accessibility perspective. This allows us to continue to accommodate for the year on year popularity growth of the ATP World Tour worldwide.”