Genius Digital, the GfK subsidiary and specialists in audience analytics and targeting, has been deployed by leading Malaysian media broadcaster, Astro, to provide real-time audience behaviour data to enable the operator to deliver more compelling and profitable TV services. Astro is the first Asian service provider to adopt Genius Digital’s Insight Platform to capture, analyse and apply viewer data across an array of platforms and devices.
The deployment with Astro marks the fourth continent that Genius Digital is operating in, having already rolled out services with Tier 1 clients in the Middle East and North America, as well as with clients on mainland Europe and Russia.
“We’re delighted with the work we’ve done with Astro. It is a great validation of the Genius Digital model, which combines world leading technology that helps operators to access their data, and the data science know-how to help them to properly act on it” says Tom Weiss, CEO of Genius Digital.