Advanced Television

TVE use now 40% of US pay-TV

March 24, 2016

Research from Parks Associates shows usage of authenticated video viewing, or TV Everywhere, reached 40 per cent of US pay-TV consumers in 2015, up from 22 per cent in 2013. Entertainment Habits on Connected CE Devices shows the percentage of respondents watching authenticated video at least once a month is 23 per cent, which both broadens and deepens the online video audience for pay-TV providers.

“Content providers have been

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Categories: Articles, Markets, OTT, Pay TV, Research, VOD