The QYOU, a curator of Internet video for the TV Everywhere market, has formed a new partnership with Fox Sports to deliver ‘Q-Sport’ episodes to its viewers in Greece, Cyprus, Malta, Turkey and Israel. The Fox-branded half-hour programmes will feature a curated mix of short form videos showcasing talent across a wide range of action sports, including biking, motorcross, surfing, tennis, football and more.
This deal is The QYOU’s second major rollout of bespoke programming for a TV operator, following its recent partnership with Ziggo Sport in The Netherlands, and this latest agreement marks further business expansion across Europe.
Co-Founder and CEO of QYOU, Scott Ehrlich comments: “Q-Sport content is designed to showcase the amazing world of short-form sporting achievement that you might not normally see on TV. While ostensibly a ‘snack-sized’ type of content – an intensely exciting few minutes of someone doing something extraordinarily skillful or daring – it has a ‘sticky’ quality when packaged into long-form programming. Fans simply love the quality, diversity of sports, and pace of the action. We’re excited to be partnering with Fox Sports to bring The QYOU to audiences across the Mediterranean.”