Zenita Henderson, a member of the Cable Television Pioneers and an award-winning marketing and diversity champion, has joined the Society of Cable Telecommunications Engineers (SCTE) and its global arm, the International Society of Broadband Experts (ISBE), as Director, Marketing Operations and Business Development.
Henderson joins SCTE/ISBE after nearly three decades in various key roles with General Instrument, Motorola and ARRIS, during which time she was instrumental in creating programs that drove global thought leadership and visibility. With SCTE/ISBE, she is responsible for developing and implementing marketing initiatives that communicate the value of SCTE/ISBE within and beyond the industry.
“SCTE/ISBE is at an inflection point: leveraging new ideas and advanced engineering concepts to position the industry for the next decade or more,” said Terry Maloney, vice president, marketing and business development for SCTE/ISBE. “Zenita Henderson’s ability to direct campaigns across audience segments, her skills in managing sponsor relationships, media, and social media, and her access to decision-makers at every level will play essential roles in our ability to increase the impact of our future marketing and business development activities.”
“With the return of SCTE/ISBE Cable-Tec Expo® to Philadelphia this fall, forward-looking programs like Energy 2020 and industry-leading training and certification opportunities for DOCSIS® 3.1, FTTx, Wireless and other technologies, SCTE/ISBE is the pivot for technology education and thought leadership in cable and beyond,” said Henderson. “I am very excited to be working with the SCTE/ISBE team to create and execute programs that showcase the next-generation thinking and value that SCTE/ISBE brings to service providers, technology partners and individual members.”
Henderson began her cable career in customer service with General Instrument, before moving to a series of increasingly senior community relations, trade show management and national and international marketing roles. She most recently served as senior marketing manager for ARRIS, where she supported North America sales and global thought leadership, implementing a wide range of marketing programs.
Henderson currently serves as vice president of the Philadelphia Chapter of Women in Cable Telecommunications (WICT). She serves on the executive committee of One Day Immersion in TV, Cable & Digital Entertainment, a program that connects media leaders with high-potential college students and recent college graduates for discussion of career paths within the industry. She previously served as a board member for the WICT Philadelphia Chapter’s Tech It Out event, which promotes opportunities for women in technology. She was inducted into the Cable Television Pioneers in 2014.
In addition to her industry activity, Henderson also serves as a board member and vice president, partnerships and partner marketing for BeachGlow: Concerts for Charity, Inc., a 501(c)3 that produces a music festival to raise money for a variety of charities.
Henderson twice has been named one of Cablefax’s Most Influential Minorities in Cable (2014, 2015) and was presented with an Inspire Award by the Philadelphia Chapter of WICT (2015). She is a past recipient of the Juvenile Diabetes Foundation of Greater Philadelphia’s Person of the Year award, and she has been recognized multiple times by the United Way of Southeastern Pennsylvania for her service to the community.