Trace launching SVoD platform
April 8, 2016
From Pascale Paoli-Lebailly in Paris From Pascale Paoli-Lebailly in Paris
Youth-oriented urban culture media group Trace is to launch SVoD urban culture global platform Trace Play in June 2016, mixing on-demand all genres content and linear channels. The international roll-out will start in 60 countries and the distribution model, initially via an app (iOs and Android) and a website, will also be backed by deals with cable, satellite and ADSL operators in France, Europe, UK, Canada, the Caribbean. The group also plans to have the offer (available for a handful of Euros) embedded on Roku, and compatible with Google Cast and Apple TV.
Trace Play will debut in both English and French with the Portuguese language added shortly after.
To feed the non-linear part of Trace Play, Trace has secured around 4,000 hours of programmes on all territories. Some ten live channels will also be accessible including Trace ones like Trace Urban, Trace Sports Stars, Tropical, Africa, Toca and Gospel.
A subsidiary of Swedish group MTG, Trace is also set to launch three additional music channels in Africa, Naja in Nigeria, Mziki in Eastern Africa and the English version of Trace Africa in Austral Africa.