DirecTV hikes some Latino prices 700%
April 14, 2016
By Chris Forrester
DirecTV, now owned by telco giant AT&T, has upped some of its DTH channel subscription prices in Venezuela by some 700 per cent (when priced locally).
The price rises come about because of the collapse in the local currency (the Bolivar) when compared with US dollars. 1 Bolivar is now worth barely 10 (US) cents.
As a result, HBO and Fox+ premium channels rise from $8.70 to $54, while the broadcaster’s adult channels have typically risen 708 per cent, from $10.70 to $86.50.
DirecTV’s basic tier fees will not rise for the time being.