According to the most recent findings from Futuresource Consulting, shipments of 4K Ultra High Definition (4K UHD) sets grew by almost 160 per cent in 2015 to total 32 million units, equivalent to 14 per cent of all sets sold. This is expected to rise to almost 140 million by 2020, by which time 4K UHD shipments will command 52 per cent of the market. Despite this growth, total TV shipments fell by 2 per cent during 2015.
“4K UHD and OLED are expected to grow strongly in the remainder of the decade,” said David Tett, Market Analyst at Futuresource. “These technologies will help to restore value in the worldwide TV market as average selling prices are expected to increase over the next few years.” OLED is forecast to account for 7 per cent of shipments by 2020, compared to just 0.2 per cent in 2015, as interest in this premium display technology increases.
Smart TVs continue to see strong growth in all markets with shipments growing by 11 per cent in 2015 and more than 75 per cent of sets are expected to feature smart connectivity by 2020. Another feature, curved screens, is still a focus for Samsung but others have largely reduced their line-ups of curved sets.
Overall, TV sales performance suffered during 2015 due to saturation of flat panel TV in most markets, exacerbated by exchange rate and economic difficulties in some countries, notably Russia and Brazil. Europe saw the largest decline in percentage terms, falling by more than 15 per cent, with most countries suffering significant falls.
However, Futuresource does not expect these declines to last as 2016 is expected to see worldwide shipments grow by 2 per cent – fuelled by emerging markets and recovery in others. “Africa, the Middle East and Asia Pacific represent opportunity for growth in the coming years with TV ownership currently being relatively low in many countries within these regions,” commented Tett.
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