Advanced Television

Half young don’t take pay-TV

April 19, 2016

Nearly half (49 per cent) of all young adults don’t subscribe to a pay-TV service, according to data from Adobe. It says 18 to 24 year old cord cutters and cord nevers spend 54 per cent of their total TV time watching OTT TV and young adults average 11.2 hours per week streaming video on their smartphones.

Among all adults, about 30 per cent do

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Categories: Articles, Consumer Behaviour, Markets, Mobile, OTT, Pay TV, Research