42% of US adults’ TV time is streamed
April 20, 2016
Consumers’ video streaming behaviour has fundamentally changed the competitive landscape of the TV industry. Media companies now find themselves in a battle for attention, engagement, and audiences. To understand this competitive landscape better, Adobe and The Diffusion Group surveyed US video streamers off all ages.
Key insights from the research include:
This content is restricted to site members. If you are an existing user, please login. New users may register below.