Advanced Television

42% of US adults’ TV time is streamed

April 20, 2016

Consumers’ video streaming behaviour has fundamentally changed the competitive landscape of  the TV industry. Media companies now find themselves in a battle for attention, engagement, and audiences. To understand this competitive landscape better, Adobe and The Diffusion Group surveyed US video streamers off all ages.

Key insights from the research include:

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Categories: Articles, Catch Up, Consumer Behaviour, OTT, OTT, Premium, Research, VOD