Comcast, thePlatform unveil theVideoPlatform
April 21, 2016
ATV @ NAB
Comcast Platform Services companies Comcast Wholesale and thePlatform have unveiled theVideoPlatform, to unify broadcast and online video technologies and offer comprehensive solutions for video management, publication, distribution and monetisation. theVideoPlatform is built on the foundation of Comcast’s robust entertainment and media infrastructure and is powered by its online video platform, mpx.
theVideoPlatform is purpose-built to enable broadcasters, operators, multichannel networks and publishers to swiftly and easily launch, manage and seamlessly provide rich video experiences across any screen, at any time. theVideoPlatform manages the complexity of the video workflow from linear to digital, enabling businesses to focus on growing their audiences and provide the consumer with viewing experiences across multiple screens from one provider.
“With consumers’ growing desire to be entertained and informed on their terms, companies are looking to meet their demands right now and in the future,” said Barry Tishgart, vice president Comcast Wholesale. “More than other providers, theVideoPlatform offers a high degree of transparency, reliability and implementation speed. Our deep video experience, coupled with our software technology and world-class consulting services organisation, save our customers time, money and resources. We are the technology partner to lead the future of television.”