Advanced Television

65% US households have connected TV

April 22, 2016

Findings from a Leichtman Research Group study – HD and Connected TVs XIII – indicate that 65 per cent of US TV households have at least one television set connected to the Internet via a video game system, a smart TV set, a Blu-ray player, and/or a stand-alone device (such as Roku, Apple TV, Chromecast, or Amazon Fire TV) – up from 44 per cent in 2013, and 24 per cent in 2010.

Among those with any connected TV devices,

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Categories: Articles, Connected TV, Consumer Behaviour, Markets, Middleware, OTT, Research