MTG is to launch a new digital window for all of its advertising funded video content in Sweden, Norway and Denmark. The new video streaming service will feature thousands of hours of entertainment, including what is currently available on MTG’s free-TV Play services and original productions exclusive to Viafree. Viafree will complement MTG’s subscription streaming service Viaplay, and the two services together will provide more digital entertainment content than from any other Nordic media house.
Launching this autumn, Viafree is a new digital platform making it easy to access and consume free video content online and mobile. “Viafree is the next step for our broad digital content offering. We are making our free content as easily and broadly available as possible, and hope that both local and international content owners and distributors will join the platform. Viafree will sit alongside our Viaplay subscription service to bring consumers a unique range of easy to use on demand services on all connected devices. We will also take online video content to a new level in Scandinavia by bringing consumers more content than ever before,” said Jørgen Madsen Lindemann, MTG President and CEO.