India’s DTH operators are seemingly busy adding channels. Two days ago it was Airtel Digital which talked about offering viewers a total of 503 channels. Now, rival Dish TV talks of adding 8 new channels by the end of April taking its total to 525.

Dish says this new development addresses its wider public audience. The new services include ETV Cinema and ETV Plus (targeting the Telugu-speaking regions) and a Public channel for the Kannada speaking viewers. Rishtey Cineplex and Cineplex will address the needs of Hindi movie viewers. Devi, Shubh TV and Paras TV are the devotional and spiritual channels destined for religious consumers.

DishTV, CEO Arun Kumar Kapoor, in a statement, said: “Our endeavour has always been to provide quality entertainment with the widest choices available for entertainment. DishTV, with over 525 channels and services has redefined the entertainment quotient with unparalleled TV viewing experience. With these channel additions we intend to fulfil aspirations of our subscribers with maximum content and we look forward to catering to their ever growing demands.”

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