Opera TV and Vestel are partnering to deliver next-generation entertainment and interactive television experiences to European audiences.
Opera TV’s software will be incorporated in the new line of Vestel televisions, to provide customers with Ultra HD content and powerful interactive experiences using the latest Hybrid Broadcast and Broadband TV (HbbTV) specification, HbbTV 2.0. That means viewers will have harmonised access to linear and on-demand content, as well as interactive “red button” applications such as in-context-based advertising, personalisation, voting, games, social networking, and other multimedia apps, to easily control their viewing experience.
“Vestel has included the Opera TV SDK on millions of devices since 2012 to provide our customers with the best television experience available today,” said Hakan Kutlu, deputy general manager at Vestel. “In Europe, HbbTV has been at the forefront of interactive television. In 2015, there were a total of 16.5 million HbbTV devices in Germany alone, which is expected to increase further in 2016. Vestel is proud to be leading the market in offering enhanced TV experiences, putting consumers more fully in charge of their viewing.”