Advanced Television

Mediamorph secures Hulu, Millicom deals

May 11, 2016

Platform and data management services specialist has confirmed that premium streaming TV service Hulu has selected Mediamorph’s best-of–breed cloud-based software platform better to manage contracts and content costs as it expands its rich title library.

With content deal structures growing increasingly sophisticated, Mediamorph’s flexible and scalable platform will provide Hulu improved insight into the utilisation and costs of content helping drive decisions on future investment.

“We are thrilled to be working with Hulu, a pioneer and leader in streaming TV,” said Rob Gardos, CEO of Mediamorph. “Contracts, titles, and rights have exploded in the digital age. Our platform provides our customers improved understanding of costs and revenue drivers of their most valuable asset – their content. We look forward to helping Hulu continue to lead the pack as their service grows exponentially in the years ahead.”

Separately Mediamorph announced that telecom and media company Millicom, with over 62 million customers in Latin America and Africa, has selected it to support and accelerate growth. Millicom’s Tigo Star brand delivers satellite DTH pay-TV, residential cable, and other TV broadband services.

Millicom will utilise Mediamorph’s Linear Deals and Supplier Payments modules to get better insight into costs and save money.

“With our rapid expansion across our eight Latin American markets, we needed a flexible solution that allows us to better manage our linear channel deals. Spreadsheets weren’t cutting it,” said Luciano Marino, VP Cable at Millicom. “Mediamorph’s platform is part of our scalable growth, so that we can continue to provide the best cable TV content and enable our customers to connect to the digital lifestyle.

“We are excited to be working with Millicom in Latin America, a market with tremendous pay-TV growth potential,” said Rob Gardos, CEO of Mediamorph. “Mediamorph is focused on enabling customers to scale more quickly, drive more revenue, and thrive in a TV landscape that is evolving quickly.”

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