Samsung, Canal+ hybrid Smart TV
May 11, 2016
From Pascale Paoili-Lebailly in Paris
Samsung Electronics and Canal+ group are partnering to offer the MyCanal TV experience directly embedded on Samsung smart TVs.
No additional STB is required, nor additional cable, with the hybrid DTT/OTT offering designed to make MyCanal live and replay HDTV experience and content, which comprises both Canal+ and Canalsat bouquets, available in a simpler way.
Now accessible on the Samsung 2015 series 5,6 and 7, and the 2016 TV sets, this new offer is described as “a world premiere”. Featuring adaptative streaming technology, it is clearly targeting potential subscribers who want to eliminate the STB and access all their content from just one remote control. Attracting new subscribers has become a top priority for Canal+ which has been suffering from haemorrhage in recent years.
Subscribing to the service just entails connecting the Samsung Smart TV to the web, and clicking on MyCanal window from the TV Smart Hub.
Existing subscribers owning a DTH STB will have to migrate to get their Canal+ subscription on their smart TV.
“The ambition of such a partnership is based on three values: which are customer satisfaction, innovation and the desire to reach the greatest number of people as possible,” commented Stéphane Cotte, MD of Samsung France.
“This ready-to-use solution makes simplicity a priority,” added Franck Cadoret, distribution director at Canal+ Group.
The new service is set to enhance with UHD content shortly as well as with new functions such as HDR, DTS and sound Dolby Atmos, said the partners.
Cadoret suggested that the MyCanal app, which is available on TV and mobile devices, now has two million active clients and expects to pass the mark of one million downloads at the end of May 2016.
Samsung and Canal+ Group said the initiative was the first step in their collaboration.