ITV’s advertising revenue was flat in the first three months of the year, amid “uncertainty” prompted by the Brexit debate. It forecast advertising would continue to be affected in the first half.

However, overall revenues rose by 14 per cent to £755 million (€961m) compared with the same time last year. ITV studios saw a 44 per cent jump to £322 million as a result of acquisitions.

“This is against the backdrop of uncertainty in the UK advertising market, which we have experienced since the debate over Brexit began, and significantly higher share of our programme spend in the first six months,” said chief executive Adam Crozier.

Overall, non advertising revenue at the UK’s biggest commercial broadcaster was up by 34 per cent to £428 million

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