In a move designed to take better advantage of growth opportunities, content production and distribution group Atresmedia has created Atresmedia Internacional to combine its three international channels – Antena 3, Atreseries and ¡HOLA! – into just one business area. TV. The division will remain under Javier Nuche, Managing Director of Atresmedia Internacional, who is responsible for the three channels at the global level.
According to the company, the Group strengthens its position in the industry as the most solid international operator in Spanish-language content. Under Atresmedia Internacional, the three channels will have a coordinated strategy in their relationship with affiliates, both at the commercial level as well as the marketing level. This new structure will allow more opportunities for collaboration with affiliates.
After having successfully launched two new channels in the last two years, and tripling the number of subscribers to more than 35 million, Nuche said it was the time to consolidate its strategy as a Group, to take better advantage of growth opportunities and to compete in an increasingly complex market, adding that the new structure would not affect how the channels are run. “They will retain the personality and hallmark traits that have led to their success,” he declared.
To convey to the market this desire to integrate and to work as a Group, Atresmedia Internacional will now have its own logo and the tagline: ‘Entertainment in the language that unites us’, as well as a corporate website (www.atresmediainternacional.com), where relevant information on each of the Group’s international channels can be accessed.