Brits fear missing out on TV
May 18, 2016
In celebration of Streaming Day on May 20th, streaming platform specialist Roku has released findings from a recent omnibus survey on the streaming habits of British consumers. According to the survey results, the impact of streaming entertainment amongst consumers is prevalent. More importantly, consumer behaviour is changing in order to accommodate streaming ‘FOMO’, or ‘Fear Of Missing Out’. In some cases, streaming entertainment held higher value than some personal daily habits or social interactions.
The survey, by MACRO, was conducted from April 27th to May 1st on behalf of Roku. The survey was conducted online among a cross section of 2824 adults ages 18 and older in the US, United Kingdom, Canada and Mexico. The survey participants were Roku and other device users who streamed content in the past 30 days. The survey found:
Streaming FOMO prevalent amongst young adults
Adults between the ages of 18-34 are most likely to experience streaming FOMO.
- In the UK, 38 per cent of adults between the ages of 18-34 admitted to lying about watching a movie, TV show or sporting event in order to feel included as part of a group
- 43 per cent of adults between the ages of 18-34 also admitted to cancelling or not showing up for plans with friends in order to stream content
- Promptness is also affected by streaming with 64 per cent of adults between the ages 18-34 admitting to being late due to streaming
Streaming FOMO vs. Daily Habits
Streaming FOMO also has an effect on daily habits, with many willing to sacrifice parts of their daily routine for a week in the name of streaming television shows and/or movies on their TVs.
- 14 per cent of Brits place value on streaming to their television over brushing their teeth
- 23 per cent of Brits would give up intimate relations with their significant other in order to stream
- 54 per cent of Brits would give up caffeine in order to stream
Streaming Day celebrates the introduction of the Roku player, the first device ever to stream Netflix to the TV, in 2008. It serves as a day for consumers to stream freely.