Advanced Television

Survey: Consumer interest in single content bundle

May 18, 2016

According to a study carried out for revenue management and customer interaction solutions provider CSG Systems International, consumers have expressed interest in a new bundle that offers the ability to search for content across multiple services, use a single recommendation engine, receive multi-service discounts and have unified billing. The survey reveals new trends in consumer use of streaming video services and the impact of streaming on pay-TV services.

In the survey – Going with the Flow: How to Captivate Video Streamers – The Diffusion Group (TDG), on behalf of CSG, polled

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Categories: Articles, Connected TV, Consumer Behaviour, Equipment, Markets, OTT, OTT, Research