ADB, a provider of solutions and services for multimedia convergence, has announced that its pay-TV middleware and user experience software, GraphyneTV, has been selected by Transvision, one of the leading DTH service providers in Indonesia. ADB’s GraphyneTV solution is a feature rich client device software suite with back-end components that enable operators to deliver video and other content across devices, providing an easy-to-use user interface which simplifies content selection, enjoyment, storage and transfer.
GraphyneTV will provide the ability to unify access to content across broadcast, on-demand and OTT; delivering a consistent and flawless experience for TVs, tablets, smartphones and personal computers alike. The solution was selected because of its capability to be deployed with the already pre-integrated backend solution, allowing Transvision to deliver a rich and engaging TV experience for its subscribers.
As one of the most innovative Pay-TV providers in the region, it is particularly important for Transvision to ensure that its TV services are differentiated within the Indonesian market. By integrating ADB’s technology, Transvision will be able to deliver a sophisticated yet easy-to-navigate user interface, and an entirely original offering to complement the high quality HD content it broadcasts.
“We pride ourselves in the individuality of our services, and hope to establish a new benchmark in the industry, revolutionising the way content is viewed,” said Hengkie Liwanto, President Director at Transvision. “ADB’s solution allows us to achieve this by ensuring we will be able to provide seamless content experiences, whilst continuing to be competitive by maintaining a low cost for our subscribers”.
This holistic approach will allow Transvision to further extend the offering with a host of services through ADB’s unified platform; including recommendation, monitoring and audience measurement, on-demand services and DVR remote scheduling as well as interactive advertising solution.
Peter Balchin, CEO at ADB added: “Indonesia is a very promising market that is highly competitive and seeing rapid growth. Our partnership with Transvision is just one example of the flexibility we can provide to service providers both in Indonesia and globally. The dynamic and easy-to-integrate benefits that GraphyneTV offers to operators can be utilised right across their service delivery portfolio.”
The first deployment of GraphyneTV for Transvision is due to launch later this year.