Grabyo will live stream Atletico Madrid v Athletic of the Spanish Women’s First Division to Facebook on May 28th at 11.45am (CEST). This match will be the first competitive football fixture to be live streamed to Facebook by a European football league. The match between third-placed Atletico Madrid and first-placed Athletic will be broadcast to Facebook in TV-quality, exactly the same as would be seen on TV with professionally captured video. The match will be available worldwide in every country with no geoblocking of content in place.
La Liga and Grabyo formed an official partnership in November 2015 and work together to distribute short-form video clips to Facebook, Twitter, YouTube and Instagram simultaneously. La Liga previously used Grabyo to broadcast the launch of their initiative LaLiga4Sports generating 600 per cent more videos views than of those who liked the LaLiga4Sports page and increasing the following on the page by 58 per cent.
Grabyo is an official live streaming partner of Facebook, as announced in April 2016 at Facebook’s F8 Developer Conference in San Francisco and is able to broadcast live streams direct to Facebook and Twitter with a simple stream URL. The stream can then be tested, monitored and pushed live within the Grabyo platform through a self-serve process.
“Live streaming is the most important trend in social media this year and LaLiga broadcasting a competitive fixture to Facebook is a great example of major sports rights holder using the reach, engagement and viral distribution on social media platforms to distribute their content,” said Gareth Capon, CEO of Grabyo. “The global shift towards fans consuming content on their mobile devices is driven by social platforms with video driving greatest engagement for fans around the world. Consumers have smartphones within arm’s reach 24 hours a day, no other platform offers this opportunity for reach and viewing across all demographic groups.”
“La Liga is generating millions of views with their archive footage, behind-the-scenes video and real-time content across multiple social media platforms. We look forward to extending our relationship with LaLiga and helping them reach new audiences around the world using social live streaming.”
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