NanoTech Entertainment announced that its award winning UltraFlix, home of thousands of hours of top Hollywood blockbuster movies, documentaries, TV series, concerts and sports, is now available on the Roku 2 and Roku 3 HD streaming set top boxes.
While the state of the art in television is 4K Ultra HD, and consumers are quickly upgrading their TVs, Strategy Analytics study predicts that it will be 2020 for the market to achieve a 50% penetration for 4K Ultra HD TVs. According to David Watkins, service director for connected home devices at Strategy Analytics, “Ultra HD will become the standard resolution for virtually all large screen TVs within 3 to 4 years’ time.” By offering customers HD versions of the world’s highest quality content library, Roku users can now experience the best version of movies available on the platform.
Leveraging NanoTech’s 4K Studios best in class proprietary mastering and encoding technology UltraFlix delivers the highest quality video optimized for HD TVs. “Roku HD users are blown away at the quality of our HD streams being delivered to their devices,” stated Philip Foley VP of Product Development. “Not all HD is the same, and by starting with the highest quality master files available, UltraFlix streams are visually superior to those delivered by other services.” With the world’s largest selection of 4K Ultra HD movies delivered to customers on devices from phones to the latest 4K Ultra HD televisions UltraFlix is establishing itself as the premiere destination for top quality video streaming.