Advanced Television

Increasing consumer interest boosts 4K TV sales

June 2, 2016

Consumer demand for 4K streaming video services will be quick to follow, with one in five consumers already expressing interest, according to NPD Connected Intelligence, who note in The NPD Group Connected Intelligence Connected Home Entertainment Report that despite adoption of 4K Ultra-High Definition (UHD) TVs only beginning to ramp up in 2015, over half (52 per cent) of individuals surveyed said they were aware of these products.

That statistic increases

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Categories: Articles, Consumer Behaviour, Equipment, Markets, Research