Bell Media has selected Videology’s programmatic TV technology to bring greater efficiencies and holistic planning capabilities to Bell Media’s entire TV and digital video inventory portfolio.
Following a three-month assessment period, the two companies are beginning a multi-phase integration with Phase One expected to launch in Q3 of this year.
“As device proliferation and content consumption patterns continue to evolve, the need for advanced TV capabilities has become increasingly apparent for the broadcast ecosystem,” said Stuart Garvie, President, Bell Media Sales. “TV remains the single strongest avenue for driving results at scale, and we are working to maintain that leading position, with a strategy that reflects the new consumer journey, regardless of platform or device. Videology’s video-first approach and established relationships throughout North America and EMEA made them the obvious choice to be our strategic partner.”