Millicom ties with Netflix
June 13, 2016
Millicom, the telecommunications and media company dedicated to emerging markets in Latin America and Africa, has announced a strategic partnership with Netfli that will bring Netflix app preloads to Android smartphones from TigoSmart and provide promotions to TigoStar and TigoSmart customers in Latin America.
“Customers are choosing Tigo for seamless on-demand services anywhere. This unique Netflix promotion is available only to TigoStar and TigoSmart subscribers. Customers will be able to enjoy a huge choice of viewing via our stable, high-speed network.”
The partnership brings fresh innovation to the Latin America telecom industry in the way Tigo and TigoUNE customers will be able to easily find the Netflix app preloaded on their Android smartphones and discover a diverse selection of movies and TV shows on Netflix, including global hits such as Orange is the New Black, Dragons: Race to the Edge, Narcos and House of Cards. Qualifying Tigo customers will receive a prepaid Netflix subscription with the purchase of select TigoSmart mobile and TigoStar residential plans. These promotional offers are in addition to Tigo’s already successful TigoSports and TigoMusic entertainment packages.
Victor Unda, Chief Commercial Officer at Millicom said: “Customers are choosing Tigo for seamless on-demand services anywhere. This unique Netflix promotion is available only to TigoStar and TigoSmart subscribers. Customers will be able to enjoy a huge choice of viewing via our stable, high-speed network.”
Paul Perryman, Director of Business Development at Netflix said: “By partnering with Millicom we’re making it even easier for many TV fans and movie lovers in Latin America to enjoy Netflix at home and on the go.”
Millicom, through Tigo and TigoUNE, serves more than 2.5 million homes connected in Latin America and more than 32 million mobile customers across 7 countries: Bolivia, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, and Paraguay. Millicom plans to extend its cable network to more than 10 million homes to become the second largest cable provider across its footprint. This collaboration will enable Tigo to further enhance its leading bundle of television, internet, and mobile services and continue to grow its appeal to its high value customers.