Study: Mobile TVE greater on the couch than on the go
June 16, 2016
New analysis by Adobe Digital Index (ADI) puts to rest the notion that TV Everywhere viewers are an on-the-go audience. ADI has found that the majority of TVE viewing occurs in one location, indicating minimal ‘on-the-go’ behaviour.
“What this means is that TVE viewers are
This content is restricted to site members. If you are an existing user, please login. New users may register below.