Advanced Television

Study: Mobile TVE greater on the couch than on the go

June 16, 2016

New analysis by Adobe Digital Index (ADI) puts to rest the notion that TV Everywhere viewers are an on-the-go audience. ADI has found that the majority of TVE viewing occurs in one location, indicating minimal ‘on-the-go’ behaviour.

“What this means is that TVE viewers are

This content is restricted to site members. If you are an existing user, please login. New users may register below.

Existing Users Log In
New User Registration
*Required field

Categories: Articles, Companion devices, Consumer Behaviour, Mobile, OTT, Portable Media, Research