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Only 14% of UK subscribe for music

June 21, 2016

Only 14 per cent of the British public pays for a music streaming subscription, according to research by trade paper Music Week. The research also showed that one in 10 people regularly borrowed someone else’s subscription.

The survey found that 42 per cent of people who paid to stream music continued to buy it in other formats.

Spotify remained the dominant service, capturing 62 per cent of the market. Its paid-for subscriptions increased 25 per cent year-on-year, found Kantar Worldpanel Entertainment, which surveyed 15,000 people.

The report also found that 23 per cent of people still bought CDs, but the majority of them (64 per cent) were over 40.

“Shoppers have come back to the CD this year, with almost a quarter of the population buying CD albums,” said Fiona Keenan, insight director at Kantar Worldpanel. “Yet while there are still CD fans who buy frequently, at the other end of the spectrum is the type of consumer that’s only drawn to the biggest releases. Thirty-six per cent of those who bought Adele’s 25 on CD in its first month of release hadn’t bought a single physical album in the year prior.”

Categories: Articles, Digital Radio, Markets, Research