Warner TV #1 in Singapore, Philippines
June 21, 2016
Warner TV has become the new No.1 international English general-entertainment channel in the Philippines and also cemented its place as the No. 1 English general entertainment channel in Singapore, according to Kantar data.
The ratings successes come as the channel has doubled-down on its content investment by adding a string of original series from Turner’s own studios, supplementing its existing line-up from Warner Bros. New shows scheduled this year include TNT’s The Last Ship, Rizzoli & Isles and Robot Chicke per cent and Eagleheart from Adult Swim.
Marianne Lee, Vice President of General Entertainment Content at Turner Asia Pacific and Warner TV Content Head, said: “Turner is creating more quality content than ever, and Warner TV has really been able to engage its audiences across the region with its unrivalled depth and breadth of programming. We’re in an exceptionally fortunate position where we can pick and choose the very best content from TNT, TBS, truTV, Adult Swim in addition to the channel’s content partner, Warner Bros.”
In the Philippines, ranking and category share was at almost 30 per cent in May, outpacing its nearest competitor by more than 6 per cent. In Singapore, Warner TV has been the clear leader in its competitive set for the whole year to date. Over the past year, Warner TV has also been able to attract a younger audience, amassing a fanbase in the coveted demo of cable 25-44 through the DC Comics-inspired shows such as DC’s Legends of Tomorrow, Gotham, Arrow and The Flash.