European films better VoD distribution than national

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The European Audiovisual Observatory has just released its latest European film circulation figures for the cinema and VoD industries in the form of a new report: How do films circulate on VoD and in cinemas in the European Union.

The report answers questions such as:

1. How do films circulate on EU VoD services?
•    EU films travel less well on VoD than US films: on average, EU films are available in 2.8 countries, US films in 6.8 countries.
•    EU co-productions circulate better than EU films: on average, EU co-productions are available in 3.6 countries.
•    Half of EU films are only available on VoD in one country.
•    80 per cent of EU films are available in three countries or less, suggesting a three-country VoD distribution for EU films. 80 per cent of US films were available in 11 countries or fewer.
•    The age of a film has an impact on its VoD country availability: the older a film, the smaller the number of countries in which it is available on VoD. This is not valid for US films – for which age does not seem to have an impact on country availability.

2. How do films circulate in EU cinemas?
•    EU films travel less well than US films in cinemas: on average, EU films produced and released between 2005 and 2014 were released in cinemas in 2.6 countries, US films in 9.7 countries.
•    Identifying release clusters in cinemas, for most films surpassing three theatrical release markets remains difficult, except for US films:
•    63 per cent of EU films were only released in one country, mostly their national market.
•    79 per cent of EU films were released in two countries or fewer.
•    80 per cent of US films were released in 20 countries or fewer.
•    82 per cent of international films were released in two countries or fewer.
•    77 per cent of other European films were released in three countries or fewer.
•    EU films represented 64 per cent of the total number of films released in EU cinemas between 2005 and 2014 but accounted for only 27.4 per cent of total admissions.


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