BBC delivers 4.5m Euro 2016 alerts
June 24, 2016
In the first major event since the BBC laid out its vision for a more personalised service in the digital era, the Corporation has revealed how audiences are taking advantage of a more personalised service during the UEFA Euro 2016 tournament.
At the end of the group stage:
- BBC Sport had delivered 4.5 million match alerts to over half a million unique users via the BBC Sport app
- Over 250,000 unique browsers visited My Sport, a version of the BBC Sport website and app tailored to audience preferences
- Fans made over 5.5 million match predictions in the Euro 2016 predictor on the BBC Sport website, and created over 35,000 leagues to compare predictions against friends, family and BBC pundits
- And people chose their preferred starting XIs almost 1.8 million times via a new selector tool
My Euro 2016
Through the BBC Sport mobile app, over half a million users have set data alerts for the 24 teams, receiving 4.5 million match alerts on a range of topics including line-ups, kick-offs, goals, half-time scores and results.
The most followed teams are:
1. England, with 441,639 people signing up for data alerts
2. Wales (77,833)
3. Republic of Ireland (53,288)
4. Northern Ireland (48,863)
5. France (48,357)
6. Germany (44,130)
In addition, over 400,000 users have subscribed to top stories alerts from BBC Sport since the service was launched earlier this year. During the past week, BBC Sport has further enhanced the range of topics available to include top stories alerts on cricket, football, Formula 1, golf and tennis.
Audiences can also personalise their BBC Sport website by visiting My Sport, which requires users to sign in to receive a version of the website tailored to their preferences, with 250,000 unique browsers visiting it during the first stage of the Euros.
There have been over 5.5 million match predictions using BBC Sport’s Euro 2016 Predictor in the group stages of the event, which lets fans use their knowledge and intuition to predict the results of all matches. Over 330,000 players have set up over 35,000 leagues to play with friends and colleagues and see where they stand in the overall pecking order, as well as compare their predictions with BBC Sport pundits, with over 20 leading pundits and commentators taking part.
“We’ve been improving and scaling up our live digital service ever since the London 2012 Olympics, allowing us to serve record numbers of audiences during Euro 2016 and other sporting events, which will also be available throughout the summer of sport – for Wimbledon, the Olympics and beyond,” advised Chris Condron, Director of Products & Services, BBC North & Nations.
“By picking their own alerts, customising their BBC Sport website and app, getting even more involved with their own team selections and match predictions, audiences can follow the action the way they want and we’re building the technology that allows them to do that like never before.
“Our presenters and pundits have been keen to get involved as well, and it’s been an interesting talking point in our broadcast coverage, creating some friendly rivalry between the experts.”
Last week, BBC Online attracted record-breaking digital figures for the home nations Euro 2016 clash between England and Wales with 2.3 million unique browsers watching via BBC Sport and BBC iPlayer, while a peak audience of 9.3 million people (73 per cent share) tuned in on BBC One. An all-time high audience of 14.6 million unique global browsers visited the BBC Sport website on June 16th to follow coverage of Euro 2016, including Northern Ireland’s match against Ukraine. This broke the previous record of 13.6 million browsers set on the final day of the 2015-16 Premier League season. In addition, a record 4.4 million unique browsers accessed the BBC Sport App last week.