Hearst signs with comScore local TV
June 30, 2016
comScore has entered a multi-market agreement with Hearst Television for three of its stations – WISN-TV (ABC) Milwaukee, Wis., as well as KHBS/KHOG-TV (ABC) and KHBS/KHOG-D2 (CW) Fort Smith-Fayetteville, Ark.
WISN and both channels of KHBS/KHOG will use comScore’s television viewing information and StationView Essentials software platform to provide clients comprehensive ratings information every day of the year. Additionally, Hearst will utilise comScore’s automotive and political Advanced Demographics to better position their stations in these two critical verticals. With this new agreement, 19 of the top 20 local television groups now subscribe to comScore’s local television ratings service.
“We are excited to welcome Hearst Television as a subscriber to comScore’s Local TV Service and look forward to working closely with their stations in Milwaukee and Ft. Smith-Fayetteville in providing audience insights that will benefit both them and their clients,” said comScore’s Executive Vice President, Local Television Steve Walsh.