Advanced Television

Genius Digital decodes Big Data across TV and OTT

July 6, 2016

By Colin Mann

Audience analytics specialist Genius Digital, has published a refreshed ‘Big Data Market Map’ to enable operators to more comprehensively understand the market dynamics around data, the key players and the role they play, along with how these interact with each other.

According to Genius Digital, for players right across the TV industry, there is still much confusion surrounding the role and influence of Big Data, and more specifically, how each of the principle components of the TV data landscape fit together. Some of the many unanswered questions that the latest edition of the Genius Digital Data Map has been designed to answer include: what are the functions involved in sourcing data, which companies make data a reality and which part of the data-jigsaw do certain companies fulfil? The data map takes a graphical approach to demystifying the TV data universe and how this should influence an operator’s strategy.

“There are so many companies claiming a role in some way when it comes to Big Data, and the second generation of our data market map, provides a clear and concise guide, helping companies right across the TV and content ecosystem to identify where they fit, and how they interact with other players,” said Tom Weiss, CEO, Genius Digital. “As well as codifying the different data ecosystems, the ‘Data Map’ also provides information on how each of these ecosystems work cohesively, and how they interact with other players.”

“Every time we secure a new client, we learn more and more about the data ecosystem and the dynamics between key players right across the industry. As our client list continues to grow, we have learned lessons, which have helped us to understand the specific nuances of gathering data, and deriving actionable insights to drive strategy from this. With the publication of this infographic we’re stripping away complexity for non-customers, and showing how players right across the TV landscape can utilise data in a variety of ways to create profitable business models,” concluded Weiss.

Categories: Articles, Markets, Research