Advanced Television

IBM: Data key to SVoD success

July 7, 2016

SVoD services have reshaped the way we enjoy television. But while our unquenchable thirst for content is changing our behaviour around content consumption, it is not driving us to cut the cord with our pay-TV provider, as  many had feared. Instead, we are adding SVoD to the smorgasbord of video content we already enjoy, reports IBM Cloud Services.

In a survey of

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