DMA market growth fuelled by OTT uptake
July 7, 2016
Futuresource Consulting has published its latest worldwide digital media adaptor (DMA) report to provide an insight into the media streaming device market. 2015 saw shipments of 42 million DMAs, growing over 15 per cent year-on-year and representing a trade value of $1.9 billion (€1.7bn). 2020 is expected to see shipments of these dedicated video streaming devices exceed 63 million units.
The report highlights that Google with its low cost Chromecast continues to be the world’s largest brand, claiming 19 per cent share of the market. Amazon Fire also performed strongly in 2015, growing its shipments by over 200 per cent year-on-year as use of its Prime Video service increased. Other brands with a significant market presence included Apple and Roku.
“Demand for DMAs is on the rise due to the ever-increasing uptake of streaming services. Netflix’s worldwide expansion plans and the increasingly strong foothold of Amazon Prime means that the addressable market has increased considerably,” commented David Tett, Market Analyst at Futuresource Consulting. “The rise in popularity is also due to an attractive interface along with a range of well-maintained range of apps. These ensure that DMAs are a popular option for video streaming, despite the availability of alternative streaming devices such as Smart TVs, IP STBs and Games Consoles. In the future, DMAs will also increasingly offer 4K UHD options, something which will add to their appeal.
During 2015, the US registered 19 per cent growth and overtook China as the largest DMA market. Other markets which saw strong growth include Western Europe and Latin America which both had an increase of more than 50 per cent in shipments vs 2014. The Now TV proposition from Sky across the UK, Germany and Italy was a factor that boosted growth in Western Europe.