PCCW Media’s OTT video service, Viu, has launched premium subscription service in Singapore with telco partner, Singtel, the largest telecommunications company in Singapore, offering viewers unlimited downloads.

Viu premium subscribers also get to watch the latest Korean dramas and variety shows from the Big 4 Korean broadcasters and Japanese dramas as fast as 8 hours after telecast in Korea, enjoy 1080p HD quality and exclusive content window of the latest content with very limited ads. Meanwhile, Viu freemium users will continue to have access to Viu’s huge catalogue of Asian content for free.

Initially launched as a freemium OTT service last October, Viu has seen tremendous growth in Hong Kong, Singapore, Malaysia, India and Indonesia. In Hong Kong, Viu app downloads already surpassed 1.6 million while in Singapore, it has recorded over 500,000 downloads in four months following its January launch.

“This strategic tie-up between Viu and Singtel is a win-win for consumers as they can enjoy the best Asian entertainment content at the most competitive offering across the best network in Singapore. With the rise of digital content, we are seeing a rapid shift in the way media content is being consumed, especially by millennials. By sharing the same vision to bring the most compelling content to viewers anytime, anywhere on any mobile device, Viu and Singtel are strategically aligned to focus on adapting to meet the needs of today’s viewers,” said Janice Lee, Managing Director of PCCW Media.

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