Burst, the US mobile video technology company that enables broadcasters, media companies, rights holders and brands to instantly deliver mobile video to broadcast, OTT and digital, has announced Burst for OTT (BOTT) and Burst User-Generated TV (BUGTV).
BOTT is comprised of a set of APIs that broadcasters and publishers of any size can use to integrate mobile video into OTT applications making them more engaging and participatory. BUGTV builds on the Burst technology platform and proprietary video search algorithms to find compelling content and stage it for insertion into new ‘TV’ shows for broadcast or OTT applications.
“Burst is the only company that gives customers the ability to generate compelling video content at minimal production costs and make that content more appealing to viewers and sponsors. As a result, Burst delivers a TV experience unlike any that has come before,” said Bryant McBride, Founder and Chief Executive Officer, Burst, Inc. “By dramatically lowering production costs and reducing production time while enhancing viewer engagement, Burst is creating mobile video solutions that help content-creating organisations navigate the new TV universe in which there are unlimited viewing options but few opportunities to drive maximum monetization of their own content.”