BBC launches BBC+ ‘personalisation’ app
July 19, 2016
The new BBC+ app is available to download, designed to put users in control of the information they receive. After signing-in, users can get up to the minute information about what’s happening in the world, discover new things from across the BBC and explore content on topics such as Books and Authors, Mind and Body and Money Matters.
BBC+ forms part of the BBC’s strategy for delivering a more personal BBC to viewers and listeners. To date, more than seven million people have signed-in to the BBC to benefit from more personalised experiences, giving you a better access to the things they like that fit their tastes and interests and discover things they might not otherwise have found.
Clare Hudson, Executive Editor, Homepage and BBC+ said: “By making BBC+ customisable, we are able to give users more relevant things to read, watch and listen to from across the BBC. This means you can use your spare moments well because once you’ve caught up on the day’s main events you can browse articles from across the BBC on topics you’ve chosen yourself. It’s also an easy way to discover things you weren’t expecting to find as everything is brought together in one simple app.”
Paul Owen, Head of Product, Homepage and BBC+ added: “As seven million people have signed up to myBBC, we are increasingly able to provide them with more of what they love based on what they’ve told us. BBC+ is a key part of the journey towards achieving a much more personal BBC and truly brings topical information from across the whole organisation to your pocket, ready for you to access at your convenience. This is just the start for us, and over time the app will evolve and add new features based on user feedback.”