Advanced Television

Sony: “Demand for ‘premium’ UHDs growing in China”

August 12, 2016

By Chris Forrester

Sony China’s Xie Biao (president, consumer sales/marketing) says buyer demand for its high-end premium UHD TV sets is growing. Premium screens start at 60-inch and rise to 100-inch, and Sony’s prices range from about $450 for a less-well specified set, to nearer $4500 for extremely well-specified 4K/UHD units.

In Q1/2016, sales in China’s TV market totalled 12.4 million units, a 3 per cent growth year-on-year, according to research firm AVC.

Despite the single-digit growth overall, the ratio of 4K TV sets is forecast to hit 44 per cent of the whole market this year, double the ratio in 2014, according to Sony.

Categories: Articles, Equipment, UHD