ITV switch off for Olympic inspiration
August 18, 2016
ITV is switching off all seven of its channels for an hour to encourage people to take part in sport following Team GB’s Olympics success.
ITV will stop broadcasting from 9:30am on August 27th as part of the I Am Team GB campaign. The move, organised with the National Lottery, will also see thousands of sports clubs open to let people try new sports for free.
The Bank Holiday weekend event is part of the celebrations to welcome home Team GB from the Rio Olympics.
ITV would usually show Murder, She Wrote at the time of the blackout, with the Coronation Street omnibus on ITV2.