Trace will launch three new music channels across the African continent on September 1st.
Southern African viewers can expect to be entertained by Trace Africa. East African music fans will love Trace Mziki and West African viewers will make way for their Trace Naija.
Trace’s CEO, Olivier Laouchez, said: “TRACE is already the leading music brand in Africa. These 3 new localized music channels will help promote more artists from the 3 biggest music hubs of Africa and they will better serve the strong need of the local audiences for great local content.”