Advanced Television

GfK: Physical content still prized but in decline

August 25, 2016

As the sharing economy goes mainstream, consumers seem to be setting aside the ambition to be video collectors, with tangible libraries of their favourite movies and TV shows. With so much content now available at will via online and subscription video services, ownership and renting of individual titles has become surprisingly rare, according to a new study – Physical versus Digital Video: A Tale of Three Media – from GfK.

The report, offered as part of GfK’s The Home Technology Monitor, shows

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Categories: Articles, Consumer Behaviour, Markets, Mobile, Portable Media, Research