ADB, ALi HEVC chipset boost
September 2, 2016
Media convergence solutions and services provider ADB is extending its strategic partnership with set-top-box (STB) chipset provider ALi that will enable more makers of TV equipment such as STBs to deploy the advanced features of ADB’s new graphyne2 next-generation personal TV software platform.
ALi will incorporate graphyne2 technology into its newest HEVC system-on-chip (SoC) family. The pre-integration deal will allow original device manufacturers (ODMs) using ALi chipsets to utilise graphyne2’s cutting-edge features quickly and consistently, while saving costs on testing, manufacturing and certification. The result will be enhanced performance through ALi chipsets, allowing ODMs to more easily support efforts by pay-TV operators to provide a seamless user experience between smartphones, tablets, PCs, smart TVs, STBs and other devices.
“Within our ecosystems of ConnectedOS partners, the extension of our relationship with ALi provides a proven and effective way of delivering STBs that offer industry leading personalisation features along with seamless compatibility for added value elements, including a back-end provisioning platform and extended functions such as direct marketing messaging and audience tracking,” commented Wojciech Doganowski, Vice President Product Marketing, Personal TV at ADB.
“Through this agreement and our wider partner programme, we give pay-TV operators the widest possible choice of solutions and flexibility without compromising on reliability or future upgradability,” he added.
ALi solutions support HEVC, HD and SD MPEG2/ H.264 video decoding, and integrate Smart Card, USB and HDMI interfaces. The joint solution with ADB supports full HD1080P60, MVC video decoding and multi-stream, as well as features such as USB media, VOD and YouTube.
“The extension of our partnership with ADB offers tremendous advantages for our system development clients and TV operators,” declared Tony Chang, Chief Operating Officer, ALi Corporation. “Integrating the graphyne2 personal TV solution into ALi’s high-performing chipset will enable operators to bring innovative TV experiences to viewers everywhere while offering operators
“The continuation and evolution of our partnership with ALi provides our clients, both ODM and pay-TV operators, more flexibility over the customer premise equipment they require to deliver the best services – while balancing features and cost,” noted Peter Balchin, Chief Executive Officer of ADB. “Closer relationships between chipset providers and the software ecosystem is essential to ensure that the next generation of pay-TV and OTT services are able to deliver against the expectations of consumers in a highly competitive market.”